Freelance Social Media Marketing for Pearmund Cellars

Prototype of a Snapchat filter that could be implemented on the Pearmund Cellars property

Part of the Facebook analytics done using Tableau

One of the other wineries I worked with during my trip with the Radify Labs Innovation Team was Pearmund Cellars in Fauquier County, Virginia.

For Pearmund Cellars, I worked on social media marketing. I created a plan on how to increase their social media presence, which included HootSuite for easy cross-platform posting and a Snapchat filter for their younger customers. I also worked with their social media analytics, more specfically, with their Facebook analytics. Utilizing Tableau, I analyzed their Facebook engagements and determined on which days their posts performed the best and catered the marketing plan to maximize their Facebook engagements.

The executive summary of my work can be found here.

The full presentation of my work can be found here.

My analysis of their Facebook anaytics can be found here.